Tactics Gone Wrong

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Is any advantage a good one in all circumstances?  In my mind the unequivocal answer to this question is NO!  Politics can be a rough game. Between opposition research, calling in of favors, and/or legal maneuvering, campaigns have opportunities to get a serious leg up or end another campaign entirely.  What some consultants, campaigns, and political parties lose sight of are the long term consequences of a short term gain.

When should a quick tactical move for advantage not be taken?

#1 If accomplishing your immediate goal destroys your overall messaging.

#2 If your tactical gain creates too much negative attention

#3 If your attempt at a tactical advantage has a reasonable chance of failing. (The worst of all outcomes)

Sometimes, winning the “hard way” is the best path.  Being wise about when and where is the job of a good consultant.

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