Is any advantage a good one in all circumstances? In my mind the unequivocal answer to this question is NO! Politics can be a rough game. Between opposition research, calling in of favors, and/or legal maneuvering, campaigns have opportunities to get a serious leg up or end another campaign entirely. What some consultants, campaigns, and political parties lose sight of are the long term consequences of a short term gain.
When should a quick tactical move for advantage not be taken?
#1 If accomplishing your immediate goal destroys your overall messaging.
#2 If your tactical gain creates too much negative attention
#3 If your attempt at a tactical advantage has a reasonable chance of failing. (The worst of all outcomes)
Sometimes, winning the “hard way” is the best path. Being wise about when and where is the job of a good consultant.